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CLIFF

As part of an undergrad course, we were given the task to design a products packaging and logo. I created the brand “Cliff,” a snowboarding goggle company. The logo reflects where the product will be used while the simple packaging shows what the consumer will be getting. The goal was to keep is simple, on brand, and easy to indentify.   

Primary Logo

Typography

Nexa Rust Sans Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Copperplate

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Color

Soft Blue

Hex: #B9DCF4

C=25% M=4%      Y=0% K=0%

Off Black

Hex: #231f20

C=70% M=67%

Y=64% K=74%

White

Hex: #FFFFFF

C=0% M=0%       Y=0% K=0%

Attention to Detail

   

Services

brand identity, design, video

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Photo by Tyler Domingue on Unsplash