CLIFF

As part of an undergrad course, we were given the task to design a products packaging and logo. I created the brand “Cliff,” a snowboarding goggle company. The logo reflects where the product will be used while the simple packaging shows what the consumer will be getting. The goal was to keep is simple, on brand, and easy to indentify.   

Primary Logo

Logo Typography

Nexa Rust Sans Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Copperplate

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

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Attention to Detail

When designing the cover, my process included identifying striking photos of each sport and making sure they appropriately laid out in conjunction with the other players. I added pops of red to insure the viewer sees all of the sports rather than skimming the big picture. The subtle background keeps the focus on the player while adding intensity to the overall mood.   

Color

Services

brand identity, package design, video

Partners

Photo bTyler Domingue on Unsplash