As an undergrad at UWA, an assignment was given to rebrand a company of our choice. The assignment included a logo redesign with color and font changes as well as research such as; background history, competitors, S.W.O.T analysis, and personas. My brand choice was Froddo; a kids shoe company.
Old Logo vs. New Logo
Static Mood Board
Dynamic Mood Board
history research, competitor analysis, swot analysis, persona research, logo design, mood board, dynamic mood board design