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Froddo

As an undergrad at UWA, an assignment was given to rebrand a company of our choice. The assignment included a logo redesign with color and font changes as well as research such as; background history, competitors, S.W.O.T analysis, and personas. My brand choice was Froddo; a kids shoe company.

Old Logo vs. New Logo

Old Logo vs. New Logo

The original logo and the second rebranded logo have the issue of not completely portraying what the brand is. Froddo has huge leverage in that its’ shoes are handmade and eco-friendly. The new logo has a playful side by adding a mascot and continuing the idea of the two d’s walking as if they are feet while also giving that handmade feel with the rough edges and stitching as a border. The logo animation shown at the end of the dynamic mood board reinforces these ideas as well.  

Brand Guide

Brand Guide

Static Mood Board

Static Mood Board

Dynamic Mood Board

Dynamic Mood Board

Services

design, video, competitor analysis, swot analysis, persona research, mood board