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Froddo

As an undergrad at UWA, an assignment was given to rebrand a company of our choice. The assignment included a logo redesign with color and font changes as well as research such as; background history, competitors, S.W.O.T analysis, and personas. My brand choice was Froddo; a kids shoe company.

Old Logo vs. New Logo

Brand Guide

Static Mood Board

Dynamic Mood Board

Services

design, video, competitor analysis, swot analysis, persona research, mood board