As an undergrad at UWA, an assignment was given to rebrand a company of our choice. The assignment included a logo redesign with color and font changes as well as research such as; background history, competitors, S.W.O.T analysis, and personas. My brand choice was Froddo; a kids shoe company.

Old Logo vs. New Logo

Brand Guide

Static Mood Board

Dynamic Mood Board


history research, competitor analysis, swot analysis, persona research, logo design, mood board, dynamic mood board design