UWA FOOTBALL
As a graduate student at UWA, I took an internship with the university’s football team. This internship focused on marketing the program through social media, graphics, photography, and video. Working with the existing football brand, the goal was to get more reach to fans and students to create buzz about the upcoming season.
UWA FOOTBALL
As a graduate student at UWA, I took an internship with the university’s football team. This internship focused on marketing the program through social media, graphics, photography, and video. Working with the existing football brand, the goal was to get more reach to fans and students to create buzz about the upcoming season.
Tiger Stadium Renovations
Tiger Stadium Renovations
Tiger Stadium at UWA began renovations in May of 2020. To promote the renovation and gain potential donors, I created a Spark web page to inform donors and fans of what to expect in the renovation. I filmed and edited a special video edition of Head Coach Brett Gilliland’s podcast, Gilliland’s Game Plan that was released along with the Spark page on social media and a newsletter.
Signing Day
National Signing Day is the biggest day of the year for college football programs across the country. For most student athletes, announcing the school of their choice on social media is as exciting as signing the papers themselves. When students do this, it promotes not only the football program but also the university as a whole. Oftentimes the quality of the graphics a program creates can play into their decision to sign. I photographed, edited, and designed the graphics shown to the left. These graphics were created separately from the program’s official announcements and sent to each player to let them post on their own social media accounts. This unique approach ensured all graphics posted by signees were consistent with our brand.
Video
While marketing the UWA Football program in all aspects, I was assigned a variety of different videos to flim, produce, and edit. These films covered a range of themes including promotional and inspirational.
Other Projects
